2-way SMS

2-way SMS service – a combination of MT and MO services, allowing the CLIENT to transmit messages and receive replies from the End User.

The service is provided through a virtual number, issued by the provider. Depending on the destination country, virtual numbers can be presented by long codes, short codes or standard phone numbers.

Example:

  1. Short code : 114, 4565,.. (usually up to 5-6 digits)
  2. Long code : 0133-xxxx-xxx (Korea) (special virtual number, does not look like a real phone number; issued by designated entity in each country)
  3. Standard phone number : 7-914-xxx-xx-xx, 82-10-xxxx-xxxx (in some countries Mobile carriers provide numbers similar to standard mobile numbers)

2-way service is widely used for various purposes:

  • Advertisement opt-out (unsubscribing)
  • Customer care lines (*with TOLL-free numbers)
  • Polls and surveys
  • Marketing campaigns

 

2-way-sms

SureM 2-way SMS service flow

SMPP

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SMPP?

The Short Message Peer-to-Peer (SMPP) is an open, industry standard protocol widely used in the telecommunication industry.

SMPP is desinged to provide a flexible data communication interface for the transfer of SMS messages between Short Message Service Centeres (SMSC), Routing Entities (RE), and SMS Application Systems (or External Short Messaging Entities (ESME)).

SMPP is an application protocol over TCP/IP, which allows fast and reliable delivery of SMS messages. The latest version of SMPP specification currently is 5.0 ( can be found at http://opensmpp.org/specs/smppv50.pdf ). At SureM, we support SMPP 3.4 and 5.0 so whichever protocol the customer prefers – we can easily modify the system or even customize it upon request.

Supported PDUs

  • bind_transmitter
  • bind_receiver
  • bind_tranceiver
  • unbind
  • submit_sm
  • data_sm
  • deliver_sm
  • enquire_link

Data Coding Schemes

  • 0 or 1 : ASCII
  • 3 : Latin 1
  • 8 : UCS2
  • 14: KSC5601

(For more about SMPP, please refer https://en.wikipedia.org/wiki/Short_Message_Peer-to-Peer)

Sending SMS to Japan

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JAPAN

Japanese messaging environment has its specific traits just like any other. Here are some I can highlight :

High cost

Following the general tendency of Japanese services to be quite expensive, telecommunication business is no exception. Thus, the pricing for SMS in Japan starts at 7 yen with the local providers.

Phonemail

Japan has a unique service, so-called “phonemail”. Technically, all the mobile numbers have an e-mail at a certain server with the registered mobile carrier. And instead of sending normal SMS or MMS, most of the population used to rely on the phonemail (until LINE came into picture).

LINE “fever”

After its launch in 2011, LINE has shown amazing growth rate not only in Japan, but conquering the whole world. By 2014, LINE had over 50 mln subscribers in Japan, making it the number 1 messenger app in the country. Following its success, people turned to instant messenger and rely on it far more than the familiar short messages. Mainly, due to the fact that whenever Japan is experiencing an earthquake or some other natural disaster, the landlines and mobile  networks in general are damaged and leave people unable to reach their loved ones to make sure they are alright.

Source : http://www.fastcompany.com/3041578/most-innovative-companies-2015/how-japans-line-app-became-a-culture-changing-revenue-generat

Based on the above mentioned realities of Japanese market, SMS services are not in a high demand in the local market. But for foreign companies, willing to reach their subscribers in Japan, SMS remains the primary tool of communications.

However, not all SMS gateway companies can provide high-quality service at reasonable pricing for Japan. Let me expand a bit on the features SureM has to offer :

The highest quality service at the best rates

  • Providing the service at highly competitive price
    • Offering volume discounts
  • SMS, Concatenated SMS (Long Message) service
    • SMS service : 70 characters
    • Concatenated SMS service : maximum 350 characters
  • Japan NPDB (Number portability database) service 
    • SureM not only has their own Japan NPDB but also NPDB data from an associate provider in Japan. Message transmission time to the end users is much faster thanks to the NPDB.
  • “Premium Line” service
    • Providing solution for SoftBank International SMS filtering
  • Sender ID registration
    • You may send messages with the desired Sender ID (conditions may apply)

Message transmission in any language, consultation and customer support in Japanese

  • All languages supported
    • You may send messages in English, Japanese, Chinese etc.
    • Full multilingual coverage (send messages in any language to any country of the world).
    • Screenshots (SureM on the right, other SMS providers on the left)

To receive a full consultation on our service to Japan, please contact us at sureminternational@gmail.com

Sending SMS to South Korea

  • Guarantee the highest success rate for the traffic sending to Korea
    • (1)We have accumulated full NPDB of three mobile operators for 17 years of experience
      • In Korea, there is Number Portability service provided by main three operators
      • E.g. 010-1234-5678 number, originally belonging to KT can switch to another operator (SKT or LGU+)
      • Fast transmission to the connected operator based on all NPDB information
        (NPDB : Number Portability data base)
    • (2)Supporting messages receipt without blocking from the SPAM policy
      • On 2014, Offered Guideline about transmission of advertising message
      • On 2015, the policy has been revised for filtering SPAM (Enforced on October 2015)
        • ·Policy enforcement to prohibit changing sender ID randomly
        • ·Service implementation to block sending message with stolen number
      • =>We provide a guideline to the customer to send a message which is fitted in the government policy
      • <In case of sending SMS with unavailable sender id or
        sender id which is not match to the numbering plan in Korea >[Failure of Detailed rules] [Proper examples]
    • (3)Possible to send to the minor operators
      • Transmission to the phones connected with KT Powertel , Ann Phone and Internet Phone
      • Numbering system according to the kind of service
        • ·SKT, KT, LGU+ : +82 – 10 – XXXX – YYYY
        • ·Internet phone : +82 – 70 – XXXX – YYYY
        • ·Seoul Landline/ Internet phone : +82 – 2 – XXXX – YYYY
        • ·Other destinations Landline / Internet phones : +82 – 31 – XXX – YYYY
          • ※Other destinations: Gyeonggi (31), Incheon (32), Gangwon (33) and Chungnam (41), Daejeon (42),
            Chungbuk (43), Sejong (44), Busan (51), Ulsan (52), Daegu (53), Gyeongbuk (54), Gyeongnam (55),
            Jeonnam (61), Gwangju (62), Jeonbuk (63) and Jeju (64)
        • ·KT Powertel : +82 – 13 – XXXX
    • (4)Tracing the reason of failed message and issuing weekly report for increasing success rate
      • Delivery rate improvement 70% -> 96%
        • ·The actual successful delivery rate is considered as 100%
          because the failed message of 4% is caused by the reasons below.
        • ·The reason of Failure : Invalid phone numbers or handset power off
      • Delivery rate improvement grounds (failure cause analysis and response)
        • ·Sender ID regulations compliance guide
        • ·Solution for Number Theft Protection Service
        • ·Error code status for non-existent numbers
        • ·Special solution for multilingual messages that are delivered incorrectly
  • Supporting to send messages in multi-language and higher quality service only in Korea
    • (1)All languages supported
      • You may send messages in English, Japanese, Chinese etc.
      • Full multilingual coverage (send messages in any language to any country of the world).
      • [Other company] [SureM]
      • [Other company] [SureM]
      • [Other company] [SureM]
    • (2)Unlike any other A2P providers, we can deliver 140 byte SMS to Korean handsets!
    • (3)Individual 1:1 Customer Management service (with designated Account Manager)
      • Your personal Account Manager is always ready to assist on any possible enquiries and provide the information on successfully transmitted, non-transmitted messages, delivery rate and total indicators in a report, based real-time monitoring system and provide consultations based on the data.
    • (4)Weekly reports
      • Transmission details, delivery rate information provided

SMS organizer for your smartphone

If you have ever experienced a difficulty sorting through dozens of SMS coming through various subscriptions you have – here may be a good solution for you.

Microsoft Garame team came up with a new app called “SMS Organizer” with the following features advertised :

– SMS is classified into Important/Transactional and Promotional SMS using machine learnt models and placed in separate folders.
– Further, users are reminded of upcoming travel, movies and bill payments using the information in their SMS through reminder cards and notifications.
– Users can favorite SMS for quick access, block spam senders and mark senders as promotional. Further they can control the level of notifications depending on SMS type.
– The app is built to work perfectly offline i.e. without an Internet connection. All classification and reminder creation happens on the device.

It is currently in beta test version and only available for Android phone users~ YOu may try out the beta version at https://www.surveygizmo.com/s3/3300062/SMS-Organizer-Sign-Up

For more info ->

1. http://zeenews.india.com/apps/sms-organizer-app-to-simplify-message-services_1986809.html
2. https://mspoweruser.com/microsoft-garages-new-sms-organizer-app-declutters-sms-inbox/

Sending SMS to China

    • Website         address : http://cn.surem.net
      • The only domestic company, operating on Chinese messaging market via local subsidiary
      • 5 Chinese text messaging specialists on board
      • Short / concatenated messages, image content (barcode, QR-code), advertisement message, URL transmission supported
      • Up to 28,000 characters can be sent to China
      • The highest success rate among domestic companies even with strict local regulations on promotion, loan and other contents
      • Fixed Sender ID (other providers commonly can not provied fixed Sender ID)
      • When a customer sends a number or URL, which can be
        transformed into a barcode or QR code image.

        Maximum message length is 28,000 characters.

  • Providing variable message service
    • (1)Providing SMS, C-SMS (Long Message), MMS service
      • SMS service : 70 Characters (including header and footer)
        : Message only in English can be sent 140bytes in max
      • C-SMS service : 1,000 Characters in max
      • MMS service : 80Kbyte service
    • (2)Two – way
      • Sending message from system to mobile phone
        (MT : Mobile Termination)
      • Receiving message to the system
        (MO : Mobile Originated)
    • (3)Payable in CNY
      • Paying to the chinese bank account of SureM’s china branch
      • Possible to issue Huabiao
    • (4)Providing Landline
      • No additional charge if monthly traffic is more than 140,000
        (For example, the format of Landline is 10690148***)
    • (5)Higher success rate of advertising message
      • Higher success rate of advertising message as well as the messages of notice and verification
      • Supporting advertising message transmission with stream format (Supporting fixed sender ID)
      • [signature] has to be pre-registered. When you send promotional message, [回T退订] must be inserted.
  • Supporting higher quality service with Shanghai office and sending multi-language message
    • (1)All languages supported
      • You may send messages in English, Japanese, Chinese etc.
      • Full multilingual coverage (send messages in any language to any country of the world).
      • [Other company] [SureM]
      • [Other company] [SureM]
      • [Other company] [SureM]
    • (2)Prompt Response
      • As running the branch in Shanghai, it its possible to solve a problem or issue by direct response
    • (3)Individual 1:1 Customer Management service (with designated Account Manager)
      • Your personal Account Manager is always ready to assist on any possible enquiries and provide the information on successfully transmitted, non-transmitted messages, delivery rate and total indicators in a report, based real-time monitoring system and provide consultations based on the data.

How SMS Messaging Promotes Patient Engagement in Health Care

SMS messaging has become invaluable for healthcare. Medication, behavioral correction and day-to-day lifestyle choices have been affected by SMS involvement, and patient engagement has become a ground-level goal. As healthcare grows, organizational communication tactics expand. Technologies ranging from secure email to patient portals already exist, and smartphone-based communication has taken another leap.

SMS Messaging as Prioritized Communication

Americans over age 55 currently text more than they call via phone, reports the Advance Healthcare Network. Both in-patient and out-patient services contain widespread text preferences. Similarly, those under age 30 text others more often than emailing them. The new household prioritizes text message communication, empowering new, innovative out-patient care communication techniques.

While younger patients are, typically, harder for medical providers to reach, prioritized SMS messaging has greatly enhanced connectivity. Medical providers also benefit from the conversation shift. An American Academy of Orthopaedic Surgeons study recorded nurses wasting as much as 60 work minutes locating physicians for workday responses. More wasted time equates to less healthcare.

The New Patient Care System

Modern healthcare leaders insist upon the shift to mobile patient care. Already, medical providers communicate with patients via text and email. Unfortunately, a small fraction receive medical information via text. Evolving patient healthcare will, however, change this.
Texting is an incredibly effective impactor of healthcare. SMS platforms designed to control patient smoking rates, for example, are much more than simple reminders. Childcare, too, can be positively impacted by constant SMS updates. Pregnant women, utilizing constant updates, can maximize their child’s health with powerful on-the-hour information and action prompts.

The Power of Customization

Customization should be noted, too, as SMS marketing campaigns have created an atmosphere filled with personalization. Healthcare benefits from acute information, and patients receiving updates pertaining to specific conditions are much safer. Every patient is different, and every patient has a host of unique needs.
While SMS outreach is astounding, personalization contains the paradigm shift’s biggest boons. Physicians needn’t text directly with patients anymore, though communication garnered will procure high value, clear and concise content.

TCPA Rules and Regulations

While SMS marketing offers much to the healthcare field, the Telephone Consumer Protection Act will likely influence the future’s adoption of SMS-centric healthcare services. SMS platforms offer functionality. They offer immediate response, appointment confirmations and survey information. Due to the service’s wide sweep, regulation is needed.
TCPA rules and regulations currently require service providers to obtain prior express consent for text messaging services commence. While a regulation affecting marketers, mostly, TCPA guidelines can still slow down the healthcare industry’s adoption of viable services. Already, medical providers have combined texting and email services to create extensive in-care management programs. SMS marketing campaigns enable patient decisions. They grant the ability to opt in to services. Strict adherence to TCPA rules may, in theory, align healthcare with marketing’s finer solutions.

A Bright Future

Currently, security and privacy are critical considerations. Medical providers receiving or sending personal health information must maintain security. Robust security systems protect text messaging services. They utilize message expiration, two-way encryption auditing and remote wipe options.
The healthcare industry’s future is a bright one—one guided by constant contact, patient integrity and customized solutions. Modern marketing approaches have greatly influenced such a movement, as every stride in achieving patient delight proposes new, innovative solutions. As text messaging becomes more popular between patients and physicians, healthcare providers will adapt the power-packed platform into modern care strategies. Medical communities are built upon trust, respect and effectiveness. Now, the modern healthcare industry can benefit from extensive, inclusive services.

Source : http://www.dabcc.com/how-sms-messaging-promotes-patient-engagement-in-health-care/