New promotional route for Hong Kong

Hong Kong new route open!

We are happy to announce, that SureM has recently opened a new line for Hong Kong specifically for our old and new partners.

Route character : promotional traffic

Perfect for :
 Sales and coupon offers
 Season promotions
 Black Friday reminders
 Hotel, car rent, Duty Free special offers
 And much more!!

To learn more about the features, pricing and offers for other countries, please contact our managers at sureminternational@gmail.com

Advertisements

Sender ID

What is Sender ID?g14110

When you receive a message, what is the first thing you are looking at? The number it came from. It will happen unconsciously, as the text message and its meaning might differ depending on who you received ot.

About Sender ID

– Sender ID is the originated address of which the message comes from.- It is often the displayed sender on the mobile number.- Each country has its own sender ID restrictions

Sender ID can be

  • 1. Alpha sender – Ex. SureM
  • 2. Numeric sender – Ex. 8215884640
  • 3. Alphanumeric sender ID – Ex. SureM123

Here are some examples of Sender ID regulations per country :

    • 1. Korea
      • No alpha / alphanumeric sender ID allowed
      • Only numeric sender ID is allowed
      • Between 0 ~ 12 digits
    • 2. India
      • Need to pre-register alpha Sender ID
      • Fixed 6 digits
      • Ex. SUREMC
    • 3. China
      • Numeric only
      • Need to pre-register signature to be added at the bottom of the message

Ex ) Good day! Thank you using SureM Service. 【SureM】

Every country has different regulations regarding the Sender ID policy. To get a detailed consultation contact SureM.

E-mail : sureminternational@gmail.com

 

SureM FAQ : What is OPT-OUT? What does [Web발신] mean?

Be it something basic like SMS length or definition of the “OPT-OUT” – in messaging business there are always questions to ask. At SureM, we are constantly working on collecting and updating the data on everything, from technical terms and definitions to latest SMS regulations updates.

SureM FAQ

2017-04-07 10;58;52

 

Feel free to pop in to check our some of the questions you might be interested in and email us at sureminternational@gmail.com to ask any that are not on FAQ.

2-way SMS

2-way SMS service – a combination of MT and MO services, allowing the CLIENT to transmit messages and receive replies from the End User.

The service is provided through a virtual number, issued by the provider. Depending on the destination country, virtual numbers can be presented by long codes, short codes or standard phone numbers.

Example:

  1. Short code : 114, 4565,.. (usually up to 5-6 digits)
  2. Long code : 0133-xxxx-xxx (Korea) (special virtual number, does not look like a real phone number; issued by designated entity in each country)
  3. Standard phone number : 7-914-xxx-xx-xx, 82-10-xxxx-xxxx (in some countries Mobile carriers provide numbers similar to standard mobile numbers)

2-way service is widely used for various purposes:

  • Advertisement opt-out (unsubscribing)
  • Customer care lines (*with TOLL-free numbers)
  • Polls and surveys
  • Marketing campaigns

 

2-way-sms

SureM 2-way SMS service flow

SMPP

2016-04-26 13;44;28

SMPP?

The Short Message Peer-to-Peer (SMPP) is an open, industry standard protocol widely used in the telecommunication industry.

SMPP is desinged to provide a flexible data communication interface for the transfer of SMS messages between Short Message Service Centeres (SMSC), Routing Entities (RE), and SMS Application Systems (or External Short Messaging Entities (ESME)).

SMPP is an application protocol over TCP/IP, which allows fast and reliable delivery of SMS messages. The latest version of SMPP specification currently is 5.0 ( can be found at http://opensmpp.org/specs/smppv50.pdf ). At SureM, we support SMPP 3.4 and 5.0 so whichever protocol the customer prefers – we can easily modify the system or even customize it upon request.

Supported PDUs

  • bind_transmitter
  • bind_receiver
  • bind_tranceiver
  • unbind
  • submit_sm
  • data_sm
  • deliver_sm
  • enquire_link

Data Coding Schemes

  • 0 or 1 : ASCII
  • 3 : Latin 1
  • 8 : UCS2
  • 14: KSC5601

(For more about SMPP, please refer https://en.wikipedia.org/wiki/Short_Message_Peer-to-Peer)

Sending SMS to Japan

2016-05-02 17;33;04

JAPAN

Japanese messaging environment has its specific traits just like any other. Here are some I can highlight :

High cost

Following the general tendency of Japanese services to be quite expensive, telecommunication business is no exception. Thus, the pricing for SMS in Japan starts at 7 yen with the local providers.

Phonemail

Japan has a unique service, so-called “phonemail”. Technically, all the mobile numbers have an e-mail at a certain server with the registered mobile carrier. And instead of sending normal SMS or MMS, most of the population used to rely on the phonemail (until LINE came into picture).

LINE “fever”

After its launch in 2011, LINE has shown amazing growth rate not only in Japan, but conquering the whole world. By 2014, LINE had over 50 mln subscribers in Japan, making it the number 1 messenger app in the country. Following its success, people turned to instant messenger and rely on it far more than the familiar short messages. Mainly, due to the fact that whenever Japan is experiencing an earthquake or some other natural disaster, the landlines and mobile  networks in general are damaged and leave people unable to reach their loved ones to make sure they are alright.

Source : http://www.fastcompany.com/3041578/most-innovative-companies-2015/how-japans-line-app-became-a-culture-changing-revenue-generat

Based on the above mentioned realities of Japanese market, SMS services are not in a high demand in the local market. But for foreign companies, willing to reach their subscribers in Japan, SMS remains the primary tool of communications.

However, not all SMS gateway companies can provide high-quality service at reasonable pricing for Japan. Let me expand a bit on the features SureM has to offer :

The highest quality service at the best rates

  • Providing the service at highly competitive price
    • Offering volume discounts
  • SMS, Concatenated SMS (Long Message) service
    • SMS service : 70 characters
    • Concatenated SMS service : maximum 350 characters
  • Japan NPDB (Number portability database) service 
    • SureM not only has their own Japan NPDB but also NPDB data from an associate provider in Japan. Message transmission time to the end users is much faster thanks to the NPDB.
  • “Premium Line” service
    • Providing solution for SoftBank International SMS filtering
  • Sender ID registration
    • You may send messages with the desired Sender ID (conditions may apply)

Message transmission in any language, consultation and customer support in Japanese

  • All languages supported
    • You may send messages in English, Japanese, Chinese etc.
    • Full multilingual coverage (send messages in any language to any country of the world).
    • Screenshots (SureM on the right, other SMS providers on the left)

To receive a full consultation on our service to Japan, please contact us at sureminternational@gmail.com

Sending SMS to South Korea

  • Guarantee the highest success rate for the traffic sending to Korea
    • (1)We have accumulated full NPDB of three mobile operators for 17 years of experience
      • In Korea, there is Number Portability service provided by main three operators
      • E.g. 010-1234-5678 number, originally belonging to KT can switch to another operator (SKT or LGU+)
      • Fast transmission to the connected operator based on all NPDB information
        (NPDB : Number Portability data base)
    • (2)Supporting messages receipt without blocking from the SPAM policy
      • On 2014, Offered Guideline about transmission of advertising message
      • On 2015, the policy has been revised for filtering SPAM (Enforced on October 2015)
        • ·Policy enforcement to prohibit changing sender ID randomly
        • ·Service implementation to block sending message with stolen number
      • =>We provide a guideline to the customer to send a message which is fitted in the government policy
      • <In case of sending SMS with unavailable sender id or
        sender id which is not match to the numbering plan in Korea >[Failure of Detailed rules] [Proper examples]
    • (3)Possible to send to the minor operators
      • Transmission to the phones connected with KT Powertel , Ann Phone and Internet Phone
      • Numbering system according to the kind of service
        • ·SKT, KT, LGU+ : +82 – 10 – XXXX – YYYY
        • ·Internet phone : +82 – 70 – XXXX – YYYY
        • ·Seoul Landline/ Internet phone : +82 – 2 – XXXX – YYYY
        • ·Other destinations Landline / Internet phones : +82 – 31 – XXX – YYYY
          • ※Other destinations: Gyeonggi (31), Incheon (32), Gangwon (33) and Chungnam (41), Daejeon (42),
            Chungbuk (43), Sejong (44), Busan (51), Ulsan (52), Daegu (53), Gyeongbuk (54), Gyeongnam (55),
            Jeonnam (61), Gwangju (62), Jeonbuk (63) and Jeju (64)
        • ·KT Powertel : +82 – 13 – XXXX
    • (4)Tracing the reason of failed message and issuing weekly report for increasing success rate
      • Delivery rate improvement 70% -> 96%
        • ·The actual successful delivery rate is considered as 100%
          because the failed message of 4% is caused by the reasons below.
        • ·The reason of Failure : Invalid phone numbers or handset power off
      • Delivery rate improvement grounds (failure cause analysis and response)
        • ·Sender ID regulations compliance guide
        • ·Solution for Number Theft Protection Service
        • ·Error code status for non-existent numbers
        • ·Special solution for multilingual messages that are delivered incorrectly
  • Supporting to send messages in multi-language and higher quality service only in Korea
    • (1)All languages supported
      • You may send messages in English, Japanese, Chinese etc.
      • Full multilingual coverage (send messages in any language to any country of the world).
      • [Other company] [SureM]
      • [Other company] [SureM]
      • [Other company] [SureM]
    • (2)Unlike any other A2P providers, we can deliver 140 byte SMS to Korean handsets!
    • (3)Individual 1:1 Customer Management service (with designated Account Manager)
      • Your personal Account Manager is always ready to assist on any possible enquiries and provide the information on successfully transmitted, non-transmitted messages, delivery rate and total indicators in a report, based real-time monitoring system and provide consultations based on the data.
    • (4)Weekly reports
      • Transmission details, delivery rate information provided