In this digital age, more and more people are concerned with the issues of cyber-security and protection of personal information. For companies in the IT-business, as well as any other enterprise, communicating with their customers using the modern technological tools and applications, this subject is extremely hot.
All the countries are introducing strict policies in terms of SPAM prevention to protect their citizens from constant disturbance by the unwanted flood of advertisement messages, and the corporations from highly expensive lawsuits.
South Korean laws (namely, Korean Telecommunications Policy on Spam Prevention, 2014) contain some general guidelines on sending promotional traffic to Korean mobile phone users. The main points to consider are (ref. to picture below) :
- Header (광고) – in Korean it means “ad, advertisement” and serves the purpose of notifying the handset users that the message they received is of promotional nature. Whether or not the message itself is written in English, Chinese or any other language – the Header has to be attached by the Sending company in Korean.
- Compulsory opt-out – at the bottom of the message, an opt-out option has to be added, so that any handset user could unsubscribe from getting any more promotional messages in the future.
To ensure high delivery rate, the best option is to consult with the SMS provider before sending the traffic. You may contact our specialists to receive full consultation regarding sending promotional messages to South Korea ( and not only)