MMS

Multimedia Messaging Service (MMS) – communication technology, allowing exchange of not only text information, but also multimedia attachments (video, audio, pictures) between mobile devices.

You may exchange MMS with your friends and family, sharing beautiful pictures of places you visit or new things your try, but form the point of view of corporate clients, the purpose of usage is slightly different.

At SureM we offer various solutions based on MMS technology, one of the most popular of them being the Map MMS.

Map MMS is a feature allowing you to send MMS with Map attachment to your customers / partners / co-workers to give them a better vision of the location you want them at :

  1. A place of event for customers (shopping mall, square, park..)
  2.  Place of meeting with a client (cafe, office..)
  3. Workshop location for your co-workers

For these, and many other cases SureM is offering its Map MMS service.

The message may contain up to 2000 bytes of text + image file attachment.

  1. General message view :

MMS_001

2. MMS image file attachment

MMS_002

For further inquiries, feel free to contact SureM at sureminternational@gmail.com

MM4 supported by SureM

MMS_002

Help your partners get to the meeting place on time!

So what is the basic obstacle to sending MMS messages? Yes, you need to comply with the technical requirements (like size, format etc). Yes, you must check your image a dozen times to make sure there is no embarrassing mistype. But that is not the biggest issue..

The problem is you can not send MMS via standard SMPP protocol you use for SMS. So let’s get to this together. First, let me copy-paste a bit of Wikipedia here :

MM4 is the interface used to exchange messages between two different MMSCs. These MMSCs are generally located in two distinct Mobile Networks
This interface is also known as the MMSR interface in the Wireless Application Protocol (WAP) and the Open Mobile Alliance (OMA) standards.

In reality what it means, is that MMS are transmitted to the mobile carrier the very same way as SMS are, but have a different transmission mechanism when it comes to handset delivery. MMS is delivered via Internet connection and after it is determined whether or not the handset can receive MMS (not all devices can) – a URL is sent with a link to whatever file was originally sent.

To sum up the difference check the table below :

MMS vs SMS

MMS SMS
Full term Multimedia Messaging Service Short Message Service
Transmission mechanism Messages are sent to the message center. They are then sent to the recipient via the internet, if the phone supports MMS formats. If it doesn’t, the MMS can be viewed in a web browser. Message centers are responsible for sending and receiving texts. They also try to re-send messages if they failed in the first try.
Challenges Spamming, content adaptation, distribution lists, poor handset capabilities Spoofing and spamming
Size No limit (depends on receiving device) 160 characters
Courtesy of http://www.diffen.com/difference/MMS_vs_SMS

There are other protocols supporting MMS delivery as well. At SureM, we are currently offering support for MM4 and any other might be available upon request.

Do not hesitate to contact us and inquire on the pricing or technical details for global MMS at sureminternational@gmail.com



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