MO (Mobile Originated) – message transmission from a handset device to a client (program) or application.
MO service is often used as part of 2-way SMS service (MT/MO combination).
In this case, companies send MT message first and receive a response from the end user.
MT : To unsubscribe from this newsletter reply STOP.
MO : STOP (it will automatically be forwarded to the MT sender)
The service provider is assigning a certain Sender ID (long or short code) and the Client might receive MO messages from the end users, sent to the designated Sender ID. The procedure looks similar to the standard MT flow, only the other way around, with message originating on the mobile device.
The most common cases for MO service usage are :
- Talent show voting (“To vote for Kelly send KELLY to 1234”)
- “Request a song” shows
- TV Homeshopping (“Send us the item number to receive a free consultation”)
- Subscribing to newsletters
What is Look-up Service?
Is a service wherein the client requests to search for information on a requested number in the central database that contains information of each mobile phone subscriber that is authorized to use the mobile core network. Look-up service is determined by IMSI (International Mobile Subscriber Identity). IMSI is a 15 digit (or shorter) unique number that is stored in the mobile SIM card. The IMSI holds the information of the mobile phone numbers.
Look-up Service Provides
- Telecom Operator
- Mobile number availability
- Mobile number portability
- Mobile number roaming status
Look-up Service Advantages
- Filter out virtual numbers, landline numbers, or any numbers that cannot receive SMS before SMS transmission.
- Check the availability of the phone, portability, or the roaming status of the phone.
- 1. Client sends out number look-up request to SureM
- 2. SureM receives the number request and forwards it to the service provider
- 3. Service provider then receives the number request from SureM
- 4. Service provider searches the number on the central database and receives the look-up result from central database
- 5. Service provider sends the look-up result to SureM
- 6. SureM simplifies the result to the client’s convenience and forwards it to the client
For more information on SureM Look-up service follow the link and get in touch with Support Team!
E-mail : firstname.lastname@example.org
An opt-out is special feature (required in many countries) added to promotional messages, that allows handset users to unsubscribe from receiving any further SMS from the sender.
Typically, there are several forms of opt-out used in SMS industry :
- MO SMS – in this case, the handset user may send a message as a reply to the number the original MT SMS was received from, saying something like “STOP”, “NO”, “UNSUBSCRIBE” etc. This type of opt-out is commonly used in China (TD, N, 0), Russia and many other countries.
- Auto-response system – this option is used in South Korea. The government implemented a system where any company willing to send promotional messages must include an opt-out via Toll Free number beginning with 080-… The main point here, is that is the handset user is willing to unsubscribe from receiving any SMS in the future, the process of opting-out must be free for them. The companies renting 080 numbers are the ones paying for the service, so everyone (more or less) is happy.
- Link in the body of the message – “to opt-out from receiving any more news from http://www.ournews.com please go to your personal page and choose the unsubscribe box” – this one is relatively popular as well. A lot of companies, especially e-commerce or online magazines / newsletters are bound to use this option simply because people who subscribe to the services are from different countries and following opt-out regulations for each and every one of them is extremely hard. But, in this case the chance of handset users raising a claim with their mobile carrier and the line getting blocked is very high as well.
In the end, the best way to make sure no laws are broken and the local government is not suing your company for harassing the citizens is to be a step ahead and get all information possible before entering any market with your SMS campaigns.
If you need a consultation on opt-out options for any country e-mail email@example.com
What is Sender ID?
When you receive a message, what is the first thing you are looking at? The number it came from. It will happen unconsciously, as the text message and its meaning might differ depending on who you received ot.
About Sender ID
– Sender ID is the originated address of which the message comes from.- It is often the displayed sender on the mobile number.- Each country has its own sender ID restrictions
Sender ID can be
- 1. Alpha sender – Ex. SureM
- 2. Numeric sender – Ex. 8215884640
- 3. Alphanumeric sender ID – Ex. SureM123
Here are some examples of Sender ID regulations per country :
- 1. Korea
- No alpha / alphanumeric sender ID allowed
- Only numeric sender ID is allowed
- Between 0 ~ 12 digits
- 2. India
- Need to pre-register alpha Sender ID
- Fixed 6 digits
- Ex. SUREMC
- 3. China
- Numeric only
- Need to pre-register signature to be added at the bottom of the message
Ex ) Good day! Thank you using SureM Service. 【SureM】
Every country has different regulations regarding the Sender ID policy. To get a detailed consultation contact SureM.
E-mail : firstname.lastname@example.org
2-way SMS service – a combination of MT and MO services, allowing the CLIENT to transmit messages and receive replies from the End User.
The service is provided through a virtual number, issued by the provider. Depending on the destination country, virtual numbers can be presented by long codes, short codes or standard phone numbers.
- Short code : 114, 4565,.. (usually up to 5-6 digits)
- Long code : 0133-xxxx-xxx (Korea) (special virtual number, does not look like a real phone number; issued by designated entity in each country)
- Standard phone number : 7-914-xxx-xx-xx, 82-10-xxxx-xxxx (in some countries Mobile carriers provide numbers similar to standard mobile numbers)
2-way service is widely used for various purposes:
- Advertisement opt-out (unsubscribing)
- Customer care lines (*with TOLL-free numbers)
- Polls and surveys
- Marketing campaigns
SureM 2-way SMS service flow