2-way SMS

2-way SMS service – a combination of MT and MO services, allowing the CLIENT to transmit messages and receive replies from the End User.

The service is provided through a virtual number, issued by the provider. Depending on the destination country, virtual numbers can be presented by long codes, short codes or standard phone numbers.

Example:

  1. Short code : 114, 4565,.. (usually up to 5-6 digits)
  2. Long code : 0133-xxxx-xxx (Korea) (special virtual number, does not look like a real phone number; issued by designated entity in each country)
  3. Standard phone number : 7-914-xxx-xx-xx, 82-10-xxxx-xxxx (in some countries Mobile carriers provide numbers similar to standard mobile numbers)

2-way service is widely used for various purposes:

  • Advertisement opt-out (unsubscribing)
  • Customer care lines (*with TOLL-free numbers)
  • Polls and surveys
  • Marketing campaigns

 

2-way-sms

SureM 2-way SMS service flow

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2 thoughts on “2-way SMS

  1. Pingback: 2-way SMS to South Korea | SureM Knowledgebase

  2. Pingback: Australia : a recent poll via SMS – SureM Knowledgebase

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