Sending SMS to China

2016-04-27 17;39;06

China

With population of 1.38 billion people (according to Wikipedia), China is now one of the main targets for messaging industry. Among others, cosmetics shops, plastic surgery clinics, Duty-free stores refer to China as their number 1 target market. 그림1

But, unlike any other country, China has a great number of restrictions for the mobile content (and not only). There are a lot of peculiarities to consider before sending any messages to China.

** All messages sent to China must contain “Footer/Header”.

What is “Footer/Header”?

– For messages sent via A2P, it must be added to clarify the Sender

** Regardless of the nature of the message, its content and footer/header must be compliant with the regulations of SureM

1) Available SMS size and requirements for Footer/Header

  • Up to 70 characters (including Footer/Header)
  • Footer/Header: English/Chinese characters only (3~8 characters)
  • Example : LGUPLUS,SUREM,【韓國中國】
  • 1 Footer/Header allowed per 1 ID

2) Requirements for message content:

  1. Languages available: Korean, English, Chinese (or mixed)
  2. Deprecating remarks of political nature are PROHIBITED
  3. Refer to the “201604_Chinese route restrictions_v3” // Chinese regulatory word list

3) Note when sending advertising messages:

  1. Can be delivered only from 9am to 5pm (receiver’s local time).
  2. Messages sent during night time (5pm~9am) will be delivered at permitted hours of the next business day

4) Special Screening Period

– Important events during which Chinese character censorship has been made more severe than usual; it may accordingly affect the speed of message delivery.

For more detailed consultation, contact us at sureminternational@gmail.com

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